My Renewable Energy
Copywriting Samples & Resources
Sample #1: “How To Choose A Ground-Mount Solar Foundation That Lasts 40 Years Or More” (White Paper)
I wrote this white paper sample after reading several existing white papers and technical bulletins already published by several solar racking and tracking firms.
White papers used as references for my sample:
- “Foundation Selection for Ground Mounted PV Solar Systems” (Gamechange Racking, also published on the SolarPowerWorld website)
- “A Guide to Safely Installing Solar Panel Arrays to Any Property Type” (DCE Solar)
- “Leveraging Simple Solar Installations for Optimized Land Use” (DCE Solar)
- “Corrosive Soil Conditions and Ground Mounted Components” (Solar Flexrack)
I did a bit of my own research too, so the white paper would read smoothly and offer a strong call to action at the end.
At the end, I also added what I would write as a Tweet and as a FaceBook, Google+ or LinkedIn blurb to promote the white paper on social media channels.
Sample #2: “Shave Project Times, Cut Costs and Boost Customer Satisfaction With Effective Solar Standardization” (Lead Gen Email)
I wrote this lead gen email sample to promote a hypothetical solar PV-oriented webinar after reviewing typical lead gen emails sent out by Green Tech Media and creating a suitable topic.
The same copy would work very well as a lead gen landing page with a few tweaks.
I also added what I would write as a Tweet and as a FaceBook, Google+ or LinkedIn blurb to promote the webinar on social media channels.
Sample #3: “How to Turn a Firehose of Solar Asset Data Into a Productive Profit Tool” (Blog Post)
I wrote this blog post sample after reviewing the website for a leading B2B solar asset management software provider. I took some of their existing blog posts and website copy and created the following blog entry.
I also added what I would write as a Tweet and as a FaceBook, Google+ or LinkedIn blurb to promote the post on social media channels.
I’ll soon be posting more samples in other fields including PV panels, inverters, batteries and other storage, and smart grid apps and software too. Watch this space!
Useful Renewable Energy Links
Here’s a list of news sources including trade magazines. I find them helpful for keeping track of what’s happening in our very busy and very exciting industry: